who it’s for

fine to medium hair types

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• leaves hair 7x more conditioned*.
• Coconut Acid - provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.